In addition to the development of the catalog and related materials, the constant collaboration between our design team and the client, we devoted ourselves to the elaboration of an entire three-year development path, collected and presented in a branded catalog.
Creative thinking
The design team applied their creative thinking methodology to add the most appropriate level of disruption and create a metaphor applicable to the business world, providing the client with a compelling and lasting new look & feel in line with the company's brand identity.
To ensure that the skills were put into practice on a day-to-day basis, key business leaders were consulted about the quality of the final results before the launch.
Together with the customer, we created a feedback loop to ensure that the opinions of early adopters were collected and considered in the fine-tuning phase, prior to the final version.
The Catalog laid the foundation for the "Corporate University"; the people of the company became a real driver of positive and lasting change.
Creating the catalog and preparing for delivery ignited the enthusiasm and desire to expand our client's knowledge and skills.
A study group was created internally to update the contents of the catalog and make them suitable for the company's development needs.
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